Now is the perfect time to work on your business collateral – starting with your website. A great business website can be one of your best marketing tools and is a valuable asset to any business. There are a number of elements that make a website great – some of which are listed below:
- Visual Appeal
When people visit your site, they see it as a reflection of your organisation. If your site looks professional and is loaded with useful information readers will see you as an authority and expert. Likewise, if the site looks poorly designed and structured and/or out-of-date they’ll make the same assumptions about your company. The website should highlight your product and/or service and the layout should look harmonious and consistent. - Content
The first impression of your website would be the overall layout, but the reader is visiting your website because they are looking for useful information. A site redesign can also allow you to re-address how you communicate with all your visitors. The content of a website is one of the most important things, as it helps in determining how effective a website is. Fresh and unique website content is a very important factor in encouraging people to revisit your site more often. - Responsive Design and Mobile Friendly
Responsive Website Design is a collection of techniques that allow a website to adapt to the size of the screen it’s being viewed on. Someone opening your site on a small smartphone could be shown on the same site as the person opening it on their laptop etc. If you haven’t updated your website in a while there is a chance you may be losing mobile users and potential customers. - Latest Technology
A website needs to be browser compatible and it is essential that the programming language is not outdated. - Images
It is important to only select components that will positively impact the objectives of the website and use images that accurately reflect the business message you are trying to present. - Effective calls to action
Many dated websites lack effective calls to actions that convert users to customers. A call-to-action (CTA) is a button or link that you place on your website to drive prospective customers to become leads by completing an action on your landing page. - Measuring Effectiveness
It is important that you can measure the effectiveness of your website. An old website may not be equipped with the necessary tools that will help you measure how effective your online presence is. - Easy navigation
User experience includes how easy your site is to use, how fast it is and how easy it is to find information. - Website Speed
Your website’s loading time is a major factor in people either staying or leaving the site and never returning. If your website is slow then you need to rethink those elements of your website slowing it down. - Ease of website update
You should be able to update your website yourself. An up-to-date website based on a content management system makes it easy to administer and you simply write in what you want in an organised fashion. - Reduce the risk of getting hacked
Security flaws can affect any website, new or old, but the likelihood of security flaws affecting an older website is much greater as it relies on older less secure coding and technology.
If you would like Chill IT to upgrade your website to incorporate the latest features and maximise its usefulness to your business please call us today on 1300 796 246 or submit an enquiry through the form below:
