Digital Marketers and Partnerships
Digital marketing is how online businesses advertise their services and brands to attract and keep customers. Digital marketers are not always a one-website show; they need help.
As a digital marketer, you need customers to visit your site to be attracted to it. You need partners who provide SEO services or do Web Design, or email marketing to make your site work.
That’s Partnership Marketing.
You are working with others on the web to promote your brand, as well as leveraging each other’s assets to get a more significant ROI. Of course, working with other websites and forming a digital marketing partnership networks, you are at risk of cyberattacks.
Is Your Marketing Partnership At Risk?
Partnering up with different online providers can be a link to success for small businesses. Digital marketers can take advantage of these partnerships and use them to create marketing campaigns that work.
Beware, cybercriminals know these partnerships come with weak links and can use them to their advantage. Almost 50% of online companies do not take the safety of their data seriously enough to perform regular security check-ups.
65 percent of consumers who have had information stolen or compromised due to online shopping no longer shop online or refuse to return to the site where their data was compromised.
Not having a security protocol in place, a company runs the risk of data breaches that could put the company out of business. Digital marketers that partner with other online companies that are weak links in the chain are obvious targets for hackers.
It is crucial to have your network entirely secure for preventing cyberattacks from any source. Your partnership network is vulnerable in many areas that include devices, users, locations, data, and applications. What is the answer to protecting all the user points in my partnership network?
Endpoint Security Is Your Answer
Endpoints are devices like desktops, laptops, and mobile devices that are at the user-end of your network. These endpoint devices are the access points to your network used by those who are on your partnership network.
Tip: Partnership networking allows BYOD (bring your own device), which can increase network vulnerability.
Studies have shown that companies with BYOD policies have a positive impact on employee morale and productivity. BYOD allows employees to work from home, connect to public Wi-Fi working-on-the-go, and puts the network at risk for cyberattacks.
Network security is more important than ever due to the multiple user endpoints associated with partnership networks.
Endpoints are now the focus of cyberattacks; unlike in the past, the security breaches came through the network. You must maintain more control of security over the access or endpoints to keep the network safe.
It is a set of rules and configurations designed to protect the integrity, confidentiality, and accessibility of computer networks and data using both software and hardware technologies.
New layers of security are required due to the rise in the use of remote devices at network access points. Anti-virus software protects the endpoint device, the computer, laptop, or remote device, but does not protect your marketing partnership network.
The endpoint security approach is a two-pronged protection solution that protects endpoint devices and your marketing network.
An After Thought
As you can see, digital marketing partnerships are an excellent way to get your brand out there and help other marketers as well. It does come with a cost, protecting your network from cyberattacks.
Endpoint security is the way that all access points to your network are protected. Remember, your digital marketing partnership network is only as strong as its weakest link.