With the current Covid-19 situation, physical stores have been closed across the country to protect staff and the general public. But there are ways to utilise your website to reach and engage with your customers as well as continue to sell your products and services.
There are also some benefits to selling online – your store is open 24/7/365. From the business owner’s point of view, this increases the number of orders they receive. From the customer’s point of view, an “always open” store is more convenient.
Do you think that your business might benefit from the addition of e-commerce? See more reasons below as to why the addition of e-commerce functionality to your website is worth serious consideration.
With an e-commerce website, the whole world is your marketplace. Additionally, e-commerce on mobile devices, has dissolved every remaining limitation of geography. Whilst both physical and online retail is driven by branding and relationships. In addition to these, online retail is also driven by traffic from search engines. It is not unusual for customers to follow a link in search engine results and land on an e-commerce website that they have never heard of. This additional source of traffic can be the tipping point for some online businesses.
One of the biggest positives of e-commerce is the lowered cost. Below are some of the ways that costs can be reduced with e-commerce:
- Advertising and marketing: pay-per-click, and social media traffic are some of the advertising channels that can be cost-effective.
- Staff: The automation of checkout, billing, payments, inventory management, and other operational processes lowers the number of employees required to run an e-commerce setup.
- Real estate: An e-commerce merchant does not need a prominent physical location.
On an e-commerce website, customers can click through intuitive navigation or use a search box to narrow down their product search immediately. Websites can also remember customer preferences and shopping lists to facilitate repeat purchase. E-commerce allows them to visit the same store virtually, with just a few clicks.
There are also limitations to the amount of information that can be displayed in a physical store. It is difficult to equip employees to respond to customers who require information across product lines. E-commerce websites can make additional information easily available to customers.
Your website is an essential tool for business and our team at Chill IT are experts in maximising the effectiveness of websites functionality. Please fill out the form below or call us today on 1300 796 246 to discuss the options available for your website.