Social media is a great way to get your ideas out to a wider audience. One of the best ways to showcase the social presence of a brand is via its website. The content of your website and social media accounts can be blended to unify your brand online. Having a seamlessly connected digital presence on social media and your website can increase traffic and improve meaningful interactions you have with customers. Below are a number of ways to integrate social media:
Create social media icons
One of the most well known ways of integrating social media onto your website is to include social media icons, which can be added consistently and subtly throughout your website. Social media icons provide users with easy access to your social platforms, improving traffic and enhancing interactions between clients and your business.
Follow and share buttons
Similar to general social icons, the follow and share buttons provide another link for your users to access your social media platforms. Firstly, the ‘follow’ button allows the user to be directly invited to follow a page that you manage. As a result, they are signed up to your account and will be able to receive updates in the future.
Some examples of popular shared content include blog posts, events and product pages. Additionally, sharing functionality can be added to multimedia, such as a video. Understanding which social platforms are popular with your customers can be useful when choosing which platforms to share your content on.
Social live feeds
Another good method of social integration is to have a social feed, which inserts content from your social media accounts into your website. The best way to integrate social media onto your website is by seamlessly including social content within your existing design using the same colours, fonts, imagery and layouts as the rest of the website.
Open graph and Twitter cards
When users share content onto their social platforms, we can help maximise its reach by ensuring that the post contains a relevant image and title. A post on social media with an eye-catching image will catch the attention of users and allow it to stand out from the crowd.
User generated content
Another key benefit of social media is the ability to gain access to user generated content. This can be any content that came from a source that is outside your organisation. One common example of user-generated content is comments. Comments can provide additional information about a service or a product, that could be used for enhancing your organic search presence online. Comments can be added to a website at the bottom of a blog post.
Customers can also provide ratings and reviews on social media such as Facebook. The reviews provide credibility as they are unbiased comments from real people who have had success with your product or service. Aside from social media reviews, the contact form of a website may be set up to allow customers to submit reviews.
One of the lesser-known tools for social media and website content planning is analytics. Analytics does not create new content itself, nor does it integrate social content on your website. However, utilising analytics to the full can enable you to make informed content decisions on social media and your website that are aimed at your target audience.
Overall, social media is a great tool that can be utilised to enable your brand to as many potential customers as possible.
At Chill IT we can help you smoothly blend your social content and your website into one unified space and provide your customers with a seamless experience online. Call us today on 1300 796 246 or fill out the form below to find out how.